The most well-known golf social media influencer, Spiranac, has been recruited to work in the front office of the Grass League, a competitive Par 3 golf organization. The 32-year-old was the social media correspondent for the inaugural event of the Grass League's second season earlier this month.
"I will be focusing on brand development, fan engagement, marketing, content strategy, seeking out new talent, team owners and acquiring sponsorship," Spiranac stated in a video uploaded to YouTube.
"I think this marks the beginning of the next phase of my career, and it excites me greatly. But don't worry—this will only enhance what I'm already doing, not take anything away from it."
With over 11 million followers on all platforms, Spiranac also commended the "synergy" between the Grass League and her personal brand, which officially accepted her on Wednesday.
The organization posted on Instagram, "We are proud to announce @_paige.renee has joined the Grass League front office." "The original golf influencer, Paige is a wonderful person, a golfer, an entrepreneur, and she has a brilliant idea for modern sports media.
The Grass League, which has 11 distinct franchises around the US and Canada, is made up of elite amateurs, LPGA players, and former and present pros.
Spiranac may now advance her career by combining her Grass League work with her current content approach, which has already helped her build a social media and business empire.
"I essentially realized one day that my longevity in the company I founded speaks for itself. "I want to do something with my talent for marketing and brand development," Spiranac stated.
"Yes, my brand is playful, sultry, and cheeky. I take that into consideration, but I also have a lot of fantastic ideas for what golf could be. I simply believe that I have a ton of unrealized potential.